Cufflinks is a luxury to a certain extent, the impact of the macroeconomic environment on the cufflinks on the demand side, market impact. It is true for the cufflinks, too. China's huge population base, the huge potential spending power of the cufflinks market. With the rapid growth of the national economy, people's consumption level increased and the cufflinks and the popularization of culture, these potential cufflinks spending power is gradually transformed into the real purchasing power. China in recent years, China's GDP and per capita disposable income has been maintained to a high of around 10% growth. Although the luxury market with annual sales of $ 9.4 billion, accounting for 27.5 percent of the entire international market is expected that the Chinese luxury goods market is expected to reach $ 14.6 billion in 2015, accounting for 32% of the world's luxury goods market. Growth in the Chinese Mainland cufflinks market is no exception.
Cufflinks jewelry retail market size in 2006 reached 160 billion yuan, cufflinks jewelry manufacturing and sales income of 42.74 billion yuan, cufflinks jewelry manufacturing and retailing to maintain rapid growth. Zhongbaoxie conservative expected in 2010 middle-aged cufflinks jewelry retail market will reach 200 billion yuan. cuff links are the most perfect accessory for formal dress occasions. China will become the world's most competitive cufflinks jewelry processing and consumption centers, the world's largest cufflinks jewelry market. From the calendar year in China cufflinks jewelry market size, can be seen in recent years, the cuff size of the market in China grew between 15% -30%, much higher than the GDP and per capita disposable income growth, is growing fast. Cufflinks terminal market is widely distributed, non-close-selling products, where the enterprise local and regional per capita income, consumer preferences, savings, employment and other micro-economic environment impact on the regional market.
Cufflinks manufacturers large dependence of the location of the industrial environment, and thus there are obvious trends of the industry cluster study on the cufflinks enterprise micro-economic environment is the study of the industrial environment. It is the position that men should focus on that generally men will not notice cuff links. The diamond processing industry of the mainland of China has formed a large-scale development, Panyu, Guangzhou, and Shanghai, Qingdao and other agglomeration advantages increasingly significant. Cluster processing enterprise resource sharing, information exchange, mutual development conditions and power with each other to promote the common development of a good situation. The distribution of the mainland of China cufflinks jewelry processing enterprises is relatively concentrated, mainly concentrated in Guangdong Province, Shandong Province, Shanghai, Fujian, Zhejiang Province.
At present, Guangdong Province ranks first in the cufflinks jewelry production and export volume, Among them, Shenzhen and Panyu as the major producer. However, in negotiations, your mens cufflinks will often expose in the line of sight of the opposite side. Social and cultural factors analysis. Each year about 10 million pairs of couples married in the wedding consumption amounted to 250 billion. According to the survey of the De Beers Diamond Promotion Center in Beijing, Shanghai, Guangzhou, each couple an average diamond consumption was 5,820 yuan, Beijing wedding market is only one of the jewelry consumer more than $ 1 billion, the market potential of wedding cufflinks huge. To the actual diamond jewelry consumption during the year 2003 has reached $ 1.235 billion, Asia's largest diamond consuming countries, industry experts predict, domestic sales of diamonds in 2010 will reach $ 1.8 billion.
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