The purpose of buying cufflinks jewelry to gradually shift the display of status

J Wang Chang cufflinks jewelry consumer market Analysis - Business cufflinks jewelry consumer market has great potential, with the development of a wide range of development speed, high starting point, has become one of the important commodities can not be ignored in our national economy, but the cufflinks market, there are still lagging behind on the management and institutional incomplete, and how to create a new market pattern and guide the healthy and orderly development of cufflinks market, is today an urgent need to solve the problem. However, through the contact of the gems cufflinks, human body is going to absorb the elements easily.  Dissertation Guo Li, Guangzhou City, cufflinks consumer behavior in this article an overview of consumer behavior theories and methods as well as cufflinks consumer behavior Research on the basis of empirical research and explores the law of the Guangzhou City, cufflinks consumer behavior.
 On the basis of literature research and interviews, residents of Guangzhou as the object of empirical research. spss11.0 statistical analysis software for the recovery 602 valid questionnaires were included in the data corresponding to the data analysis, frequency analysis of the overall consumer behaviors in Guangzhou City cufflinks jewelry cufflinks consumers positive attitude cufflinks jewelry less than $ 5000 cufflinks jewelry, especially necklaces and rings the consumer mainstream. about half of consumers will choose to buy their own special day or holiday jewelry. most people at the mall cufflinks counter and cuff brand stores to buy jewelry. The functions of the cuff links are similar to drug pillow, magic strength bags and others. Most concerned about the quality and price of the product that most consumers buy cufflinks jewelry for decoration, the future plan to buy a diamond and platinum jewelry.
Cross-analysis results show that the consumer behavior of different age, gender, and income characteristics of cufflinks jewelry implications Ms. main purpose of buying cufflinks jewelry is for personal use, easy to receive the opinions of friends together shopping; men buy cufflinks jewelry is a gift to relatives or family members will be more consideration to the views and preferences of their loved ones and family members. At the same time, the colored gemstones mens cufflinks may also have a corresponding effect for certain diseases.
Young consumers to buy cufflinks jewelry for decoration, with the increase of the consumer age, the purpose of buying cufflinks jewelry to gradually shift the display of status, the greater the value the higher the personal income consumers to buy cufflinks jewelry and relatively more concerned about the cufflinks jewelry design, brand and the environment. Red stone gold cufflinks have some effect for the treatment of low blood pressure, anemia, respiratory weakness, skin diseases, liver diseases and diseases of labor weakness syndrome. In addition, the quick cluster analysis and analysis of variance results show that consumer preferences not only by the personal income also received the influence of family structure, educational level and age. correlation analysis results also show that: brand loyalty and personal income, price sensitivity and qualifications are significantly correlated.
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