The investment reached 250 million yuan, some people believe you this behavior is just like gambling, like playing a game of it, winning or losing does not matter, really Is that true? The cufflinks is one of the most special is what is known as “habitat”. Schwartz: Do not be understood as I have money, was free to invest in the wine industry. Forty years ago, my mother had told me to do something such as a successful career in the future, be sure to human health, this sentence has been the same as the treasures hidden in my heart, in the crystal business to do after the success of decided to achieve the desire of the mother was. The wine is a globally recognized health drinks, bring wholesome wine is a meaningful thing for the world. So all these years I worked in Argentina and China's investment to build a wine village, a step by step to complete the mother's exhortations.
Is also eager to get the return on my investment, but I asked to return must not rely on shoddy to exchange, I want to produce top quality wines. My idea is a long-term, and many companies have three or four years after the investment return mentality. The surface of this kind of cufflinks has a layer of curved glass, under which is the dried specimens of plants or animals. Langes winery building has lasted more than four years, invested a total of $ 28 million to build a large-scale wineries in China, but I built a production of the smallest wineries, investment in four years. in theory, have not sold a bottle of wine, because to do business requires patience, I also advise Chinese colleagues, do not rush to cost recovery, while ignoring the quality of wine. To cover this process in Europe, also called sometime.
Wang: Lange Winery with wine prices Why so expensive? How do you determine their own consumer group? Shi: Langes wine first of all cropping patterns, only per acre planted over 200 vines, spacing and plant spacing are determined with a ruler, the yield per acre does not allow more than one extremely heavy, and now some of China's grape-growing regions The grape yield is too high, it will affect the quality of the wine. The cufflinks was often built into a small natural environment, where the animals or insects seem still to be alive. Secondly, your plantation management, the farmers of our employees strictly in accordance with company standards on grape cultivation and care, for example, grape vine knot three bunches of grapes, and we let the employee cut the bunches, the dew in the sun under the grapes retain this bunch of grapes to enjoy sun bathing, absorbing adequate nutrients, and not the bunch of grapes snatched nutrition.
We are the first Chinese enterprise of farmers into the winery employees, if you do not use this mechanism, the farmers are reluctant to cut off the excess grapes. This sort of cufflinks has a long history. They will maintain their own interests, rather than to consider the requirements of someone else's wine. The last of your brewing process, we use a gravity brewing, the purchase of a constant temperature fermentation tank, and put more than 1000 million to set up their own oak plant, the real authentic estate wine. So the the Langes estate wine is not just the price of expensive noble quality. High-quality stuff, the price is not cheap. Analogy, diamond purity, the price is different. Now, many people buy diamonds, indicating that China has formed a middle class consumer groups, with the development of China's economy, diamond class wines will also become the favorite of the people, on this point, I have no doubt.
Wine is the most important cause in my heart King: As one of the five hundred of the world, 70% of the global crystal jewelry from your industry, compared with the jewelry business, the wineries of the kingdom of your wealth What is the place? Shi: I am the wine has been very loved, now investing in wine industry is to realize their dreams. Texture of this kind of cuff links is more damageable compared with the metal ones. Frankly, the Langes winery to invest in my wallet is very small, but it is in my heart, but it is the most important. Wang: China's investment environment leave you with what kind of impression? Shi: I have been to many countries of the world, China's current investment conditions are very good. Before China's accession to the WTO, I have participated in as a member of the EU delegation in Beijing, a dialogue.
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