Wednesday, July 11, 2012

The main backlog cufflinks promotion. Character Area

Membership cards: spending a certain amount, get a membership card, the future can enjoy a discount. Bargain: cufflinks generally low prices, consumers are not sensitive to price, no need to bargain. Special District: The cufflinks can add the elegant beauty to the users. The main backlog cufflinks promotion. Character Area: may be established in Korea cufflinks, "Tibetan cufflinks", "blue cloth cuff" area and so on, highlighting features and operation. Theme sales: can be further broken down into the behavioral characteristics of consumers to buy cufflinks. Depending on the subject, the introduction of the "Valentine cufflinks, a combination of birthday cufflinks, charming head-dress", "a decorated tokens, each portfolio includes a number of small cufflinks.
Holiday sales: the use of "Valentine", "Women's Day," April Fools' Day, Mother's Day "," Halloween "holiday sales. in the student population in the marketing strategy: The company will primarily target customers located in the 15-year-old -28 years old female students and white-collar workers in the school. If you choose the green gem jewelry or ball-shaped cufflinks, they are good at bring out great temperament, too.  In order to expand the influence of the target customer, you can use some public relations marketing. The object of marketing, public relations is a strong force in the target customer base - college students. Companies can plan funded assistance to poor students because of limited financial means can not successfully complete their education at the university in academic achievers.
  Joining Features: brand awareness, with more than 100 branch offices around the world, more than 10,000 terminal shops, the products are fashionable, cheap, market prospect is broad, low investment threshold for small and medium-sized venture is initially joined the investment in the 2-10 million people. The headquarters of the whole shop business guidance and marketing management training. But the cufflinks should not be decorated with red, purple or bright blue, large stones, so as not to have a purple face.  Enter the Chinese market in 2005 the Korea Pu Xiuxiu cufflinks brand, has the advantages of brand, price, management, service, promotion, training and franchising systems support, and no doubt will break the the cufflinks industry's traditional business model, hatched for the majority of investors very effective mode of joining. Pu Xiuxiu cufflinks set in the Chinese market in March 2006 signed the record of 27 stores a week to show its international brand appeal exhaustive.
A mid-range positioning, to provide high quality personalized products, seize the pursuit of individuality in high consumers. to avoid flooding the market with headdress, focus on the development of some jewelry such as bracelets, foot ornaments, pectoral, and package decoration, Jushi phone cufflinks car cufflinks. People of dark skin should not wear jewelry and cufflinks of white or pink stones in case of strong contrast. Personalized silver or crystal cufflinks. Mode 3, to map production (design) can promote the market of potential franchisees. a clear brand positioning, a clear brand image, our products have a fresh, elegant, reflecting the middle taste. From cufflinks industry in mainland China is still in development stage, so marketing is concerned, is still traditional, backward way of marketing.

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