Competitors' strategies: the Living Museum of Communication Arts and most of the online sales model, mainly to take the promotion, package deals, holiday price cuts and other means to pull. Sales concept: puerile, service attitude, focus on service, take the initiative to communicate with customers. Promotional activities, fast delivery. Sales and market share: From the most recent monthly sales, monthly turnover reached 500 000. The consumers are increasingly intelligent and their demands for the cufflinksare higher and higher. Many cufflinks shop, the market share accounted for nearly 10%. Age range 15 -25 years of age; Gender: Female (main); groups: university college students, high school students, blue collar, ordinary working-class.
The cufflinks category includes: necklaces, bracelets, earrings, hair ornaments, rings, brooches, lanyards and other. Another subdivision in each category, for example, the necklace can be divided into a sweater chain, the pendant chain series specifications short paragraph long paragraph style. The idea of retro class, ahead of the class, elegant class. Cuff performance: cufflinks class is decorative cufflinks main purpose is to improve the external shape of individuals. the quality of the cufflinks: middle and low small cufflinks belong to the epidemic of consumer goods, the replacement frequency. The corporate profit margins of the mens cufflinks have been small. Therefore, cufflinks quality suitable for the tastes of ordinary consumers.
Cufflinks price: middle and low cufflinks price controls between 0.1 to 200 yuan. Grade in a similar cuff: The cuff links belonging to middle and low cuff. of the cuff material: mainly composed of metal, cloth, plastic. Customers the level of awareness on the cuff material: The these cufflinks raw materials are the most common, health hazards. The unethical actions of the impatient financial enterprises has made a serious blow to the confidence of the costumers to buy cufflinks on the market. Production process: small cuff is mainly done by factories, small workshops, production, metals have a special template, cloth cufflinks are completed by hand and machine. Cufflinks appearance and packaging: low-grade small cufflinks packaging is simple, general packaging with a transparent plastic bag; mid-range small cufflinks have a better box
Appeal to customers: cufflinks belonging to the appearance of the image is very important cufflinks, therefore, the shape of the creative is the biggest bright spot of the small cuff to attract customers. Comparison with similar cufflinks: Performance cufflinks features is to the decorative appearance, the high-end cufflinks more one highlights the identity function: low cuff quality is poor quality, fade, lasting less durable, mid-cuff quality is generally suitable for most consumers the ability to accept, the quality and appearance of the high-end cufflinks, there are stringent requirements are consumer durable goods. Many companies of cufflinks are for the sake of survival survived.
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