The cufflinks consumption in China presents shows up in a wide range of consumer trends

Although the Internet is the same, but each region's sales, operational status is different, so Internet-savvy entrepreneurs to come up with a solution: set the IP zoning in the background, to each local shop establishment of an independent sub-domain and sub-regional sales management and marketing in order to prevent the net jump up goods. The cufflinks includes both decorative and practical roles.  Yang Yun, said online sales and binds directly to the line, customers rarely direct the payment to the headquarters, but settled by stores, while stores in accordance with the agreement price (the price of first-line cities difference 15% to 20 percent, the second-tier cities may also be higher than about 10%) and the headquarters of settlement.
 Yang Yun, said Dai Ouni the average profit margin is 20% to 30%, 5% ~ 10% of this figure than peers, the main reason is: Sales are primarily dependent on the strength of the chain joined headquarters only unified brand and low-cost online promotion, Matrix Partners, Xiao Min as saying, "found a very asset-light expansion mode. Once the cufflinks are connected with the ceramic culture of the ancient town, the contents of the cufflinks will become richer. "In fact, diamond cufflinks is just a stepping stone, we ultimately want is a population of white-collar consumer sales channels for office space platform." Yang Yun said in early 2009, when sales of diamond cufflinks just some improvement and established a franchising model. they began to look for other varieties of sales.
After more than a year of operation, has now got the right of an Australian wine brand distributor in China, joined the chain of some of the Dai Ouni test the water sales, while the sales of other docking has been in contact varieties also include the category of watches, cosmetics, etc. Matrix Partners China, a senior investment manager, said Xiao Min, Daiou Ni in the development of more than 100 joined the chain at the same time, maintaining the characteristics of e-commerce, that is highly interactive and more innovative than the traditional way of selling based on hawking sex. The era that cufflinks entering into the life has come.
In addition, The Dai Ouni the team also need to continue to strengthen the office channel control, this channel can of course sell other products outside of the diamond cufflinks, but the choice to sell is very important, otherwise it is no different with the traditional channels, so to choose which personalized and customized products to be more competitive, which is required Dai Ouni team continued research. With the deepening of market competition, the cufflinks consumption in China presents shows up in a wide range of consumer trends.  Chi from the Marketing Consulting Group founder Li Zhi from that, it can really meet the needs of white-collar office channels Key to Success in its merchandise mix. In addition to the sale of diamond cufflinks, Dai Ouni also sells wine, watches and other products, the key problem is that these products have not attractive product portfolio has no effect.